· Classical
It is important that their voices are given a platform: Edgardo Vertanessian
The record label Prima Classic (USA) and the Primavera Charitable Foundation have joined efforts to ensure the global and easily accessible presentation of Armenian music and music performed by Armenian artists.
The project aims to provide Armenian musicians with an additional consistent opportunity to record and release digitally on all major global streaming platforms. We wish to empower emerging and well-established Armenian artists by offering financial and non-financial resources to record, post-produce, release, and distribute recordings on Spotify, Apple Music, YouTube, and more than 80 international platforms, as well as advertising support.
The shortlist for the “Beginner Musicians” program (ages 18-28) has already been announced. Following a highly competitive selection process, the list includes the following musicians: pianists Gayane Aslanyan, Shushan Arevshatyan, Gur Sargsyan, Suren Babayan, Ruben Kozin; oboist Hayk Hekekyan; and cellist Narek Hekekyan. The selection was made by the Prima Classic label and its co-founder Edgardo Vertanesyan, who also established a special award for guitarist Vahan Sargsyan.
The project aims to provide Armenian musicians with an additional consistent opportunity to record and release digitally on all major global streaming platforms. We wish to empower emerging and well-established Armenian artists by offering financial and non-financial resources to record, post-produce, release, and distribute recordings on Spotify, Apple Music, YouTube, and more than 80 international platforms, as well as advertising support.
The shortlist for the “Beginner Musicians” program (ages 18-28) has already been announced. Following a highly competitive selection process, the list includes the following musicians: pianists Gayane Aslanyan, Shushan Arevshatyan, Gur Sargsyan, Suren Babayan, Ruben Kozin; oboist Hayk Hekekyan; and cellist Narek Hekekyan. The selection was made by the Prima Classic label and its co-founder Edgardo Vertanesyan, who also established a special award for guitarist Vahan Sargsyan.
On May 16, the videos of the shortlisted candidates will be broadcast on the Armenopole platform. At the end of the concert, the four winners of the “Beginner Musicians” program will be announced.
"Armenians have been an important component of our Western and Christian traditions since the beginning of time, and have gone through incredible hardships whose consequences are still felt today, very vividly. It is important that their voices are given a platform—in this case, their musical voices—and that we help their people to continue to pursue excellence in their artistic expressions." – Edgardo Vertanessian, CEO & Co-Founder, Prima Classic Record Label said in his interview.
Elena Yakovleva, General Director and Co-Founder of the Primavera Foundation of Armenia, believes that: “This project will inspire young musicians to further develop and popularize their performing arts. We are doing everything we can to ensure easy and comprehensive access to Armenian music for a global audience, revealing to them the mastery of Armenian musicians on all the international platforms they know.”
Founded by soprano Ms. Marina Rebeka and sound engineer Mr. Edgardo Vertanessian, Prima Classic is an independent record label focused on opera, lyrical singing, and instrumental music, fueled by a passion to produce and nurture beautiful music performed by outstanding artists. Born in the USA and based also in Europe, the label takes the utmost care in all the phases of our projects: repertoire selection, performance level, sound quality, artwork design, and worldwide distribution.
From opera to world music, and from the Renaissance period to contemporary compositions, we strive to bring to the curious listener a meaningful musical experience through our eclectic selection of recordings.
The common thread in our releases is Beauty, always present, along with its healing power, in the most diverse of its expressions.
"Armenians have been an important component of our Western and Christian traditions since the beginning of time, and have gone through incredible hardships whose consequences are still felt today, very vividly. It is important that their voices are given a platform—in this case, their musical voices—and that we help their people to continue to pursue excellence in their artistic expressions." – Edgardo Vertanessian, CEO & Co-Founder, Prima Classic Record Label said in his interview.
Elena Yakovleva, General Director and Co-Founder of the Primavera Foundation of Armenia, believes that: “This project will inspire young musicians to further develop and popularize their performing arts. We are doing everything we can to ensure easy and comprehensive access to Armenian music for a global audience, revealing to them the mastery of Armenian musicians on all the international platforms they know.”
Founded by soprano Ms. Marina Rebeka and sound engineer Mr. Edgardo Vertanessian, Prima Classic is an independent record label focused on opera, lyrical singing, and instrumental music, fueled by a passion to produce and nurture beautiful music performed by outstanding artists. Born in the USA and based also in Europe, the label takes the utmost care in all the phases of our projects: repertoire selection, performance level, sound quality, artwork design, and worldwide distribution.
From opera to world music, and from the Renaissance period to contemporary compositions, we strive to bring to the curious listener a meaningful musical experience through our eclectic selection of recordings.
The common thread in our releases is Beauty, always present, along with its healing power, in the most diverse of its expressions.
The mission of the Primavera Foundation Armenia is to promote the international integration of Armenian culture and artists, and to increase recognition of the cultural heritage of Armenia through the following activities: fostering the creation and development of mutually beneficial relationships between cultural institutions, non-profit organizations, and individuals in the Republic of Armenia and around the world; identifying and supporting young Armenian musical talent, with a particular emphasis on conducting and composition; supporting the development of artistic infrastructure in classical music; developing and organizing educational programs in the performing arts and cultural management; showcasing artistic excellence through cross-cultural events.
